Arianna Colombari

Since 2021, Arianna Colombari has served as the Group Communication & Sustainability Director
at Tecnica Group S.p.A., a global leader in outdoor footwear and ski equipment.
Arianna’s academic background includes a degree in Chinese Language and Economics from Ca'
Foscari University of Venice, followed by advanced studies in Mandarin at the National Taiwan
Normal University in Taipei. She later earned an MBA from CIMBA, completing part of the program
in the United States at the University of Kansas.
Her career began in 1998 at Benetton Group as Communication Coordinator. She then joined
Nordica S.p.A., where she managed communications for high-profile brands like Nordica and
Rollerblade. Following Nordica’s acquisition by Tecnica Group, Arianna took on roles of increasing
responsibility, first as Communication Manager for Nordica, Rollerblade, and Dolomite, and
eventually as the leader of communication strategies across the entire Group.
In her current role, Arianna directs the planning and execution of communication and marketing
strategies for both Tecnica Group and its brands, ensuring coherence and strategic impact across
all channels. She also leads the Group’s ESG initiatives, establishing targets and KPIs aligned with
industry standards. She oversees the corporate social responsibility report, which highlights
achievements in environmental impact, inclusion, and workplace safety. Additionally, she monitors
sustainability performance, reporting metrics to internal and external stakeholders to ensure
transparency and accountability.
Arianna is fluent in English, Mandarin Chinese, and French, in addition to her native Italian.